In Memory of Former Laoag Mayor Cesar A. Ventura

Ventura Highway Cruisin'

A few days ago, Ava Ventura, daughter of Cesar Ventura, left a comment in this old post. Though Ana Ventura-Remigio is a FB friend, I think I’ve never met her sister Ava. In my lifetime, I’ve talked to their dad only once, at a kids’ school program when he was still mayor. The former mayor of Laoag City left to be with his creator today.


Before sand adventure in Ilocos (La Paz, Laoag, to be exact) became a big hit, the dirt road leading to the Devil’s Drop, where most of the action takes place, had a sign that read Ventura Highway (check out the old post for the street sign post). This year, the road built by the late Cesar Ventura has already been improved to the tune of millions, but the beat-up Ventura Highway sign was never replaced.

When I was researching for the old post, I couldn’t find any article connecting to the Ventura project. I followed my instincts.  Why is it so hard for other people to give credit where credit is due?

Ventura Highway

Times may change, but history can never be altered. To many of us who have regarded La Paz as our weekend home, the legacy of the late former mayor Cesar Ventura remains.

Thank you, sir, for your vision of the La Paz Sand Dunes.

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2013

I’ve been to the desert on a road with no name

We were in La Paz last Saturday for a shoot with GMA Network’s Saksi crew for a feature story about the latest adventure thrill up north, sandboarding down the steep slopes of the La Paz sand dunes. I noticed that the dilapidated Ventura Highway sign (I blogged about in October) looked very white and new, so I had to stop and take photos. As I looked through my camera’s viewfinder, I was surprised to see that only the other road was named. Hello, City Government of Laoag?  If you have renamed the old Ventura Highway, then what is its new name? Just when this part of La Paz has been booming, the road leading to it now suddenly has no name.

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2011