Campus Chic

Teatro IlocandiaAnother selfie

Dressing the part and feeling like a schoolgirl at the Mariano Marcos State University-Batac:)

I was there the whole day to judge the first CBEA Integrated Marketing Communication: Reinventing Marketing Competitions — the three competitions focused on Solid Waste Management, MMSU Best Products and Ilocos Tourism. Very much appreciated is the idea behind project — inculcating the need to recognize the importance of keeping the environment more livable and raising awareness; fostering a culture of tourism, and cultivating the potentials of future trailblazers in the field of marketing in addition to piloting business students to master designing/implementing marketing plans.


The competitors displayed their skills and creativity. Some showed professional-like excellence while others offered great vision with workable strategies. The virtual demonstration with a palpable spirit is an impressive first that hopefully becomes a regular thing if the goal is to train the young more aggressively in tune with the times.

Integrated Marketing Communication-Solid Waste Management CompetitionIntegrated Marketing Communication: Reinventing Marketing - Ilocos Tourism CompetitionIntegrated Marketing Communication: Reinventing Marketing CompetitionIntegrated Marketing Communication Awarding CeremonyIMC: Solid Waste Management Competition Instagreen,winner

Enjoy much being around young minds. I regret backing out of a teaching job offer at one point in time. I envy co-blogger Herdy La Yumul ( for his passion in teaching. He also stayed and  judged all three competitions, showing not a  sign of enervation.


To the organizers, my pleasure to have spent one whole day in the campus. Thank you and congratulations to each and everyone.

© Blauearth™ All Rights Reserved 2009-2012

Greening the Ayala Malls

Happy to note that the Ayala Malls are dealing with waste management immediately, even before bigger environmental problems arise.

Ayala Malls’ response to the call for sustainable development is also exemplified through its Solid Waste Management Program that fully integrates environmental responsibility with a clean and green mall lifestyle. Ayala Center pioneered in waste segregation which led to the establishment of The Solid Waste Management (SWM) program. It also established the Material Recovery Facility, a first in the commercial center, which complies with Republic Act 9003, known as the Ecological Solid Waste Management Act. This environmental impact is through residual waste diversion from the landfill or reduction of waste that goes to the landfill by recovering materials that can be reused, recycled, and processed into compost and bricks. Ayala Center together with Jeram Hauling Services developed the close loop system wherein garden waste is converted into compost or soil conditioner through Vermi composting. This is presently used in the Ayala Center landscaping and cost 50% less than the market price. Shredded and pulverized dried residual wastes are converted into brick after mixed with cement, sand and water. These can be used as paving blocks in the Ayala Center.

 Source: http:


I’m posting Chapter VI of R.A. 9003.


Section 48. Prohibited Acts – The following acts are prohibited:

(1) Littering, throwing, dumping of waste matters in public places, such as roads, sidewalks, canals, esteros or parks, and establishment, or causing or permitting the same;

(2) Undertaking activities or operating, collecting or transporting equipment in violation of sanitation operation and other requirements or permits set forth in established pursuant;

(3) The open burning of solid waste;

(4) Causing or permitting the collection of non-segregated or unsorted wastes;

(5) Squatting in open dumps and landfills;

(6) Open dumping, burying of biodegradable or non-biodegradable materials in flood prone areas;

(7) Unauthorized removal of recyclable material intended for collection by authorized persons;

(8) The mixing of source-separated recyclable material with other solid waste in any vehicle, box, container or receptacle used in solid waste collection or disposal;

(9) Establishment or operation of open dumps as enjoined in this Act, or closure of said dumps in violation of Sec. 37;

(10) The manufacture, distribution or use of non-environmentally acceptable packaging materials;

(11) Importation of consumer products packaged in non-environmentally acceptable materials;

(12) Importation of toxic wastes misrepresented as “recyclable” or “with recyclable content”;

(13) Transport and dumplog in bulk of collected domestic, industrial, commercial, and institutional wastes in areas other than centers or facilities prescribe under this Act;

(14) Site preparation, construction, expansion or operation of waste management facilities without an Environmental Compliance Certificate required pursuant to Presidential Decree No. 1586 and this Act and not conforming with the land use plan of the LGU;

(15) The construction of any establishment within two hundred (200) meters from open dumps or controlled dumps, or sanitary landfill; and

(16) The construction or operation of landfills or any waste disposal facility on any aquifer, groundwater reservoir, or watershed area and or any portions thereof.

Section 49. Fines and Penalties

(a) Any person who violates Sec. 48 paragraph (1) shall, upon conviction, be punished with a fine of not less than Three hundred pesos (P300.00) but not more than One thousand pesos (P1,000.00) or render community service for not less than one (1) day to not more than fifteen (15) days to an LGU where such prohibited acts are committed, or both;

(b) Any person who violates Sec. 48, pars. (2) and (3), shall, upon conviction be punished with a fine of not less than Three hundred pesos (P300.00) but not more than One thousand pesos (P1,000.00) or imprisonment of not less than one (1) day but to not more than fifteen (15) days, or both;

(c) Any person who violates Sec. 48, pars. (4), (5), (6) and (7) shall, upon conviction, be punished with a fine of not less than One thousand pesos (P1,000.00) but not more than Three thousand pesos (P3,000.00) or imprisonment of not less than fifteen (15) day but to not more than six (6) months, or both;

(d) Any person who violates Sec. 48, pars (8), (9), (10) and (11) for the first time shall, upon conviction, pay a fine of Five hundred thousand pesos (P500,000.00) plus and amount not less than five percent (5%) but not more than ten percent (10%) of his net annual income during the previous year.

The additional penalty of imprisonment of a minimum period of one (1) year but not to exceed three (3) years at the discretion of the court, shall be imposed for second or subsequent violations of Sec. 48, pars. (9) and (10).

(e) Any person who violates Sec. 48, pars. (12) and (13) shall, upon conviction, be punished with a fine not less than Ten thousand pesos (P10,000.00) but not more than Two hundred thousand pesos (P200,000.00) or imprisonment of not less than thirty (30) days but not more than three (3) years, or both;

(f) Any person who violates Sec. 48, pars. (14), (15) and (16) shall, upon conviction, be punished with a fine not less than One hundred thousand pesos (P100,000.00) but not more than One million pesos (P1,000,000.00), or imprisonment not less than one (1) year but not more than six (6) years, or both.

If the offense is committed by a corporation, partnership, or other juridical identity duly recognized in accordance with the law, the chief executive officer, president, general manager, managing partner or such other officer-in-charge shall be liable for the commission of the offense penalized under this Act.

If the offender is an alien, he shall, after service of the sentence prescribed above, be deported without further administrative proceedings.

The fines herein prescribed shall be increased by at lest ten (10%) percent every three (3) years to compensate for inflation and to maintain the deterrent functions of such fines.

Section 50. Administrative Sanctions – Local government officials and officials of government agencies concerned who fail to comply with and enforce rules and regulations promulgated relative to this Act shall be charged administratively in accordance with R.A. 7160 and other existing laws, rules and regulations

The law is as clear as the summer sky, but no one gets charged.  WHAT A WASTE that we’re spending so much on moronic public officials. SUCH A LOAD OF GARBAGE where “Reuse and Recycle” are NOT APPLICABLE.

Photographed by Blauearth Copyright © Blauearth™ All Rights Reserved