The LEAD (Laoag Eco-Adventure Development) Movement kids, who helped put the Laoag Sand Dunes on the adventure map, now grown-ups, in a more adultish vid.
So many changes since that trial ride on August 2, 2009 in La Paz. A co-op has brought together LEAD, the originators of sandboarding in the Philippines, and all the other operators who came after LEAD, for a common good, which is to boost tourism in Laoag City and the rest of the North. The expansive dunes which also cover parts of Paoay and Currimao make Ilocos Norte extraordinary. Have you had your own sand adventure yet?
The father of the Laoag Eco-Adventure Development Movement (LEAD), Reny Tan, presents a sandboard to the Mayor of Laoag City, Hon. Mayor Chevylle V. Fariñas. It was in Ilocos Norte’s capital, Laoag City, on its indigenous rolling sand dunes, that the rising culture of sandboarding was born.
The board sport on sand innovated by the LEAD Movement in Barangay La Paz is attracting tourists from all over the country and across the globe. It has since been featured internationally (in shows like NBC’s Today) and was listed in top global travel guide books such as Lonely Planet, Rough Guides and the first edition of Insight Guides.
Ilocos Sand Boarding by the LEAD Movement is turning five on August 2 this year.
Young Ilocano artist MJ Ruiz was commissioned by LEAD Movement to do the artwork.
I stumbled upon in the net a new travel guide book to the Philippines (from Insight Guides) authored by Ralph Jennings. In the Barnes and Noble book preview, caught on one of the pages a miniature photo of LEAD Movement’s red Land Cruiser, shot by international photographer Chris Stowers sometime ago at the Laoag “La Paz” Sand Dunes. It seems like a detailed guide book with colorful pictures on every page. Can’t wait to get LEAD’s own copy. Thank you, Insight Guides!
The formation of the Philippine EcoGuides Association is a unique story. We are such a tiny group, but assuredly, the different regions in the country are well-represented. It’s that thirst for adventure that keeps us connected. We may live on the opposite ends of the country, but we breathe the same air. We practically live on the same thing. like Chisum Factura is the pioneer white water rafting outfitter in Cagayan de Oro; Reina Bontuyan, besides being a true-blue adventurer, co-manages Viajero Outdoor Centre, the leading outdoor shop in Northern Mindanao; Tsunami Valenzula is a seasoned kayaker as well as the best tour guide Bulacan can ever have; and Paul Calizo and Jonathan Estrella are assiduous tour guides in Davao. Together with Eric, Reina’s hubby, and new friends, adventurers Jason and Cham Garrido from Leyte, we exchanged ideas about the latest trends in adventure tourism, over Ilocano food at Saramsam, followed by coffee and beer at Johnny Moon. They got me Cagayan de Oro’s famous pastel (yummy yema-filled buns) and Paul brought over mangosteen and durian yema balls and a lovely silk pareo. More than the pasalubong, I appreciate so much the invitation to represent PEGA in the 4th National Tour Guides Convention held in Norte earlier this week.
In addition to the food adventure, got them stoked for LEAD Movement’s indigenous adventure in the Laoag Sand Dunes in La Paz, my turf. It’s that sense of place, pride and ownership that defines the very first sandboarding in Ilocos.
Promised everyone to attend the next convention in CDO a year from now. Mark Yañez offered to be my river guide! White water rafting, hell yeah!