The game-changing Laoag sandboarding on its 9th year

The LEAD (Laoag Eco-Adventure Development) Movement kids, who helped put the Laoag Sand Dunes on the adventure map, now grown-ups, in a more adultish vid.

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So many changes since that trial ride on August 2, 2009 in La Paz. A co-op has brought together LEAD, the originators of sandboarding in the Philippines, and all the other operators who came after LEAD, for a common good, which is to boost tourism in Laoag City and the rest of the North. The expansive dunes which also cover parts of Paoay and Currimao make Ilocos Norte extraordinary. Have you had your own sand adventure yet?

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Laoag City Mayor Chevylle Fariñas receives a commemorative sandboard from LEAD

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The father of the Laoag Eco-Adventure Development Movement (LEAD), Reny Tan, presents a sandboard to the Mayor of Laoag City, Hon. Mayor Chevylle V. Fariñas. It was in Ilocos Norte’s capital, Laoag City, on its indigenous rolling sand dunes, that the rising culture of sandboarding was born.

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The board sport on sand innovated by the LEAD Movement in Barangay La Paz is attracting tourists from all over the country and across the globe. It has since been featured internationally (in shows like NBC’s Today) and was listed in top global travel guide books such as Lonely Planet, Rough Guides and the first edition of Insight Guides.

Ilocos Sand Boarding by the LEAD Movement is turning five on August 2 this year.

Young Ilocano artist MJ Ruiz was commissioned by LEAD Movement to do the artwork.

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2014