Discovering the cooking of Lidamero’s (Jamiroze)


I have to confess to you, dear readers, I’ve been a biased blogger all these years. Out of my loyalty to the late Nana Carmen Dawang of Dawang’s Place, a favorite carinderia in Ilocos, I turned a blind eye to the other uber popular Lidamero’s on the same side of the road.

I met Jasper Pacapac Dawang of the Dawang’s clan and serendipity made its way. There is always a right time for anything.

After meeting with him at Lidamero’s (I paid my own food, btw), I can slap my own face with my own lechon lard-laden hand. Lidamero’s, or Jamiroze now, is a class of its own.


The Lidamero’s turo-turo (point-point) counter is fillled with very Ilocano dishes like monggo a ginisa, presko a baka (beef kilawen), igado, nateng, dinardaraan with crispy bagbagis, lechon and so much more. Tinuno a paltat (grilled catfish) and sinanglao (or paksiw) are the other bestsellers.

Their not too oily sinanglao is a different version, a very good version with very tender, tasty chunky beef. “Napalukneng a justo,” without the aid of pressure cooker, you’ll just know if you love eating.

I never knew there’s an everyday lechon place in town. That’s a big regret. I like Lidamero’s way of presenting the lechon which is cooked by them. The skin’s color and texture made me drool at first sight. The homemade Ilocano liver sauce and spoonful of lasona stuffing from the very roast pig are wonderful additions.

LechonLechonSinanglaoSinanglaoPreskoPresko a baka.

Jasper’s mom, Milagros, a native of Abra province, is hands-on with the eatery. She’s there Mondays to Sundays. Dad Rommel is the Dawang. Their son says, “Lidamero’s is all about the merging of two worlds — the Abreño and Ilocano cultures. He adds, “We build good relations with our customers and try our best to be the best in Laoag.” Lidamero’s is located near the Laoag-San Nicolas boundary.

Lidamero'sTinuno nga PaltatGrilled catfish.JasperJamiroze

I recommend Lidamero’s or Jamiroze for authentic Ilocano food. It’s been around for 19 years. You won’t be disappointed. I love their budget-friendly prices too.

Lidamero’s (Jamiroze Eatery) National Highway, Nangalisan-A, Laoag City, Ilocos Norte

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2014

Turkey Lechon

Lechon Tarkee (Turkey)

A frozen turkey (in Marianne’s freezer) from last Christmas saw the light of day. Another friend brought it to Franklin Ocampo to roast for a potluck dinner. Franklin’s Lechon is known for whole lechon baboy (pig)/baka (cow)/karnero (lamb) in Laoag. For those who are not familiar with the Filipino lechon style of roasting, it is a Spanish culinary influence which involves whole dressed meat, a potpourri of herbs and seasonings (depending on the meat), a rotisserie and hot coals. Franklin injected (literally with a huge needle syringe) the same piquant special marinade he uses for lechon baka. I don’t know the exact recipe, but the dominating flavors of brandy, black pepper, chili and Worcestershire sauce enliven beef so well.

Lechon Turkey

The dinner consisted of greens, different salad dressings (Italian, balsamic and Thousand Island), bread and red wine from Alain and Marianne, mashed potatoes with herbed gravy from our kitchen, fresh bananas from Benny and miscellaneous/others from Rainier.

Lechon Turkey Breast

The turkey came out great. The inner meat was quite moist and well-flavored. A whole new turkey that’s definitely worth the bite.

Then Joan bought Share Tea drinks for the girls and Zeng, a friend from China who was visiting Laoag for the second time (he loves it here, obviously).

Oolong Milk Tea

I didn’t like my Chinese oolong milk tea as much as I like the Taiwan classic and the Japanese Hokkaido and Okinawa. The oolong was woody, kinda thick and watered with too much milk. Glad I ordered it with extra jelly strips which diverted my distaste for the bland drink. There are three new limited edition drinks and Brandon says the cocoa something is worth a try. We’ll see.

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2012