Now Open! Goldilocks Laoag

Goldilocks Laoag

Finally! Laoag welcomes the long overdue arrival of a Filipino icon. Barely as old as me, the little bakeshop in a tiny apartment in Makati rose from humble beginnings to legendary stature, with stores scattered around the country, the US and Canada.

After snapping photos at the opening parade of the Laoag Pamulinawen Festival, I thought of celebrating the day at Goldilocks. You won’t believe what you’re seeing next! I don’t understand how all my favorites fit into the tummy.

Goldilocks LaoagGoldilocks LaoagGoldilocks Classic PutoDinuguan at Puto and Barbecue

Dinuguan at puto and jumbo barbecue.


– Catching up with Toni Carag. We used to work together as provincial tourism officers at the kapitolyo.  Her family owns the franchise.

Goldilocks Fresh LumpiaGoldilocks Fresh Lumpia

– Fresh lumpia with crunchy ubod (heart of palm) in peanut sauce.

T and TMiki-Ilocos-Inspired Goldilocks Chicken Miki Soup

– Talk about going mainstream — the new Goldilocks Chicken Miki Soup was inspired by Ilocos’ own specialty simply known as miki.  It’s not yet available though.

Goldilocks Chicken Pie

– Bought some chicken pies for the hubby. He has been craving for one for the longest time.

Binging and not splurging, it lessens the guilt.

Have a great weekend everyone! Happy Fiesta, Laoag!

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2013

Chic-Boy Meets Goldilocks

Pancit Palabok

The title seems like a joke. It is actually not a joke. The new Puregold Laoag houses a Chic-Boy (the better sounding chicken and baboy) and a Goldilocks cart that moves to another location (the Robinsons) when the Goldilocks restaurant at the ground level opens on the last week of January.

The Puregold is on the next block, so I walked to pick up my friend Marianne who was playing foreman at the construction site right beside the mall. Shortly after we went to Red Dot to register for the forthcoming MUD class, we walked to Chic-Boy for snacks. I tried their guinumis and she had halo-halo and we shared a palabok — all traditional Filipino merienda, btw.


Guinumis is a simple icy dessert with white stuff, basically sago (tapioca balls), gulaman (gelatin), pinipig or popped rice and coconut milk. I have an aversion for excessive sweetness, so I give my guinumis a generous rating. Marianne liked her halo-halo too, explaining that she doesn’t enjoy overloaded halo-halo with lots of kidney beans, garbanzo, nata de coco, sago, etc. Hers had ube (candied purple yam) and langka (swetened jackfruit), just the right proportions. The palabok was almost not enough for the two of us. Surprisingly so good, as in the flavors were restrained, with perfect alat (saltiness). For the palabok virgins, it is a dish with rice noodles, topped with crunchy pork rind bits, hard-boiled eggs, tinapa (salted fish) and a shrimp-flavored sauce.

I had their liempo before. I appreciate the way the natural sweetness of pork comes out in the way they grill their meats. Unmasked, so to speak.

Chic-Boy Halo-HaloChic-Boy Laoag

Next stop, the Goldilocks cart on the second level. The Philippines is a nation of Goldilocks loyalists. Tell me you didn’t have an affair with Goldilocks polvoron or mamon or caramel popcorn or brazo de Mercedes at one point in your life.

Golldilocks CartGoldilocks CakesUntitled

My lighter boy meets girl hair:)

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2013