The 14th Pamulinawen Festival Grand Parade

Every 10th day of February, Laoag celebrates the feast of its patron saint, St. William, The Hermit. I was supposed to cover the highlights of this year’s Pamulinawen Festival for my blog, but because I was hit by the flu virus, I had to satisfy my usual uzi (usyusera) self by watching the television coverage of the Pamulinawen Street Pageantry and the Miss Laoag City Pamulinawen International 2010 Pageant Night. I forced myself to get out of bed and  take photos of the  float entries in the grand parade, or the floral parade as what we, the Laoagueños, are used to calling it. I took shots from the rooftop of my humble abode — a better vantage point, I guess. But then some of the creatively made  floats were humongous that camera framing was still difficult.

Dulang Food Festival (an Ilocano food exhibit), Calesa Festival, Miss Laoag beauty contest, the grand parade, the dance parade and the fiesta mass are the high points  of the monthlong celebration. When I was a child, Mrs. Valentine’s Day, otherwise known as the Red Cross Ball, would conclude the Laoag City Fiesta. The highlights of the old fiesta were the floral parade and the coronation night of the Miss Laoag popularity contest. I don’t exactly remember how it evolved to be the Pamulinawen Festival of the present times. Through it all, the  Laoagueño culture has always been the star of the yearly tradition.

Laoag City Mayor Michael V. Fariñas' multitasker wife, Mrs. Chevylle V. Fariñas. She holds the positions of Laoag Association of Barangay Councils (ABC) President, City Council Ex-officio Member and Laoag City Tourism and Social Concerns Council Chair

The Pamulinawen Festival Grand Parade Banner

A decorated calesa

miniature replica of the St. William Cathedral and Laoag Bell Tower


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Enhance Your Luck (in 2010) The Chinese Way

2010 -- The Year of the Metal Tiger

Leehua's Charms

For the believers of the magic of  crystals and right Feng Shui, Leehua’s Charms at Level 1 in the Ground Floor of the newly opened Robinson’s Ilocos Norte in San Nicolas is now open with a wide range of luck enhancement items you can choose from, depending on your Chinese  astrology reading. Fashion accessories made of semi-precious birthstones; charms  for good health,  wealth, longevity, happiness, tranquility, success in marriage, career and school; and symbolic items to ward off evil spirits and block-off  bad ch’i or Qi are also available. If you prefer a more thorough reading, you can  schedule an appointment with the store’s charming and gracious owner, Ms. Leehua Lu. It’s usually free of charge.

Crystal Prosperity Trees

Lucky Charms and Protection

Lucky Fish and Prosperity Kumquat Tree Figurines

Write A Wish

*Feng Shui books and other special items can be ordered

photographed by Blauearth