Make Your Own Havaianas Press Launch

Java Hotel

For the launch of the mini Make Your Own Havaianas this May, living up to the breezy culture of Hawaii and the serene, the inspiration behind the creation of the stylish Brazilian rubber flip-flops, Havaianas gathered an eclectic bunch in a fashionable luau at the befiiting Java Hotel poolside.

Make Your Own Havaianas (MYOH) allows you to customize your own Havaianas, which means you can fashion your soles and straps as you wish and embellish them with pins like the limited edition Ilocos pins in the photo below.

Picture 490256

A first in Northern Luzon. And a dream come true for Havaianaticos in Ilocos like myself!

Sunset Glow

– With blogger/book author Herdy La Yumul and Visionaire CEO and Red Dot owner, Mary Ann Cua Macaraeg.

Me-Ann was happy to announce that Ilocos consistently makes the three top-selling  Havaianas areas in the country. She thought of the Ilocos pins featuring the iconic tourism products of the North to highlight the always summer lifestyle and what’s there to see and do in Ilocos.

Havaianas Luau Press EventHerdy and Marianne

– Herdy and my fave photog Marianne.

The Ilocos Times Editor-In-Chief

– Looking cool and relaxed in Havaianas, the Ilocos Times editor-in-chief Jay Ramos.

Havaianas Press Event

– With tourism expert Ms. Angel Lao. Loving her new do, btw!

Herdy and Aian

– Herdy and another tourism expert, Ian Raquel.

Jaynny and James

– Cuties fashion designer Jaynny Lao and the James Burn (Burnaman).

Luau Table SettingArtsy

– Kit Mandac (center) is the super creative cake/event expert of the couple behind Ava’s Cakes.

Havaianas Luau Press Event 2James BurnWith Happy Raine

– Brains and spunk, budding  journo Raine Mateo Calucag. (Congrats, girl, for graduating cum laude at the UP Diliman! Keep on writing… be good.)

Kebab and Pina Colada

Save the date, May 24-26,  Robinsons Ilocos.

I remember posting my first Havaianas feature story, The Age of Havaianas here🙂

Photographed by Blauearth © Blauearth™ All Rights Reserved 2009-2013

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